In the early 1990s, karate studios across the U.S. witnessed an explosion in enrollment. Why? A TV show. Mighty Morphin Power Rangers debuted—and suddenly every kid wanted to kick, chop, and shout their way into martial arts class.
What if wrestling had its own Power Rangers moment?
That’s exactly what we’re aiming for with the Bmoney Beastin' Universe—a new generation of superheroes built to make wrestling cool, magical, and relatable to young kids.
Think about it: if a child walks into school wearing a USA Wrestling hoodie, most of their peers won’t bat an eye. But if that hoodie features MAT BEAST 'MB', SCRAP, or HAMMER, another kid is likely to ask: “Who’s that?” “What do they do?” And that’s where it begins.
From a Card Game to Club Sign-Ups
The BMB characters aren’t just anime characters or action figures—they are living symbols of the strength, creativity, and resilience that wrestling teaches. Each character has a unique style and backstory tied to wrestling principles. Some battle opponents with power and heart, others rely on speed, technique, or strategy. They all represent something greater than themselves—what a wrestler can become.
When kids become fans of characters like JV, they’re not just cheering for a hero—they're discovering a path. A path that leads to stepping onto the mat, learning to fall and get back up, and becoming part of a community that values hard work, self-discipline, and courage.
Wrestling’s Brand Problem—and a Creative Solution
Wrestling is one of the oldest and most honorable sports on Earth. But let’s be honest: it’s struggled to keep pace with how today’s youth connect to entertainment, identity, and belonging.
The $Bmoney Beastin' Universe addresses that gap. It gives wrestling a cultural brand identity that kids can rally around. It sparks curiosity, conversation, and connection. And it’s designed from the ground up to feed into youth wrestling clubs and programs—creating a fresh funnel of interest for a sport that deserves more spotlight at the grassroots level.
Let’s Grow the Sport—One Superhero at a Time
At its core, this initiative isn’t just about a card game or merchandise—it’s about legacy. It's about ensuring that wrestling doesn't just survive but thrives for the next generation.
We believe that characters can be ambassadors. Stories can be recruiting tools. And that when a kid wears MAT BEAST 'MB' on their shirt, they’re not just showing off a cool design—they’re starting their journey toward becoming a real-life hero on the mat.
It worked for karate. Let’s make it work for wrestling.
🦍💥 Explore the characters driving the movement: 
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